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4 TIPS TO BUILD CUSTOMER RELATIONS AND STAND OUT AGAINST COMPETITORS
No business can survive without having excellent customer relations. For consumers, customer experience is more important than product or price. 55% of customers are willing to spend more money if the business offers a satisfying experience.
Customer service is the #1 factor that people rely on when building a relationship with a company. Companies that have excelled at customer experience have grown their revenues by 4% to 8%.
Want to experience higher ROI and continue attracting more customers to your business? You need to build customer relations.
In this post, we highlight four tips to help you build better customer relations and stand out against your competition.
1. Respond Fast to All Your Customer Inquiries
Most businesses have a variety of support services where customers can reach them. You have social media pages, email, phone, ticket system, and even live chat.
To build better customer relations and stand out against your competition, be responsive. Failure to do so will result in your customers losing their patience. As such, they will opt to shop from one of your competitors.
Experts have noted that new customers are 5 to 25 times more expensive than retaining current customers. To ensure your support representatives respond fast, put in place Service Legal Agreements.
Don’t forget to train your team.
2. Understand the Needs of Your Customers and Meet Them
Ever taken the time to know what customers expect from you and your business? Well, if you haven’t, it’s time to invest in customer service for small business owners. By doing so, you get to gather information from your customers.
Analyzing the information allows you and your team to understand your customers’ needs. How do you gather customer information? Publish satisfaction surveys and feedback forms on your website.
You also have the option of sending out a postcard as direct mail. Not only does this market your brand, but it helps you connect with your customers. How? The postcard can have a simple survey which they can fill and drop at one of your stores.
3. Have a Rewards System in Place
As a business, you need to establish yourself as a destination where shoppers visit. One of the best ways of establishing a great rapport is by improving your small business customer service.
How can you achieve this? By having a rewards system in place. You can offer coupons, discount codes, sign up bonuses, free shipping on holidays, and more.
When you have a rewards system in place, you boost your customers’ confidence in your brand. Remember, reward your customers on time.
4. Avoid Automated Responses at All Times
Over 89% of consumers started doing business with a competitor following a poor customer experience. Customers today are very observant with the messages they receive. They filter out messages that are untrustworthy and automated.
As such, they can spot automated customer support messages quickly.
Don’t want to lose your customers to your competition? Ditch the automated messages. Instead, hire more employees for your support team. Or, post your business and support hours on your contact page.
This will inform your customers when they should contact you and expect a response.
Building Better Customer Relations
There is more a business can do to improve customer relations. Keep your clients updated, show them you care, always stay in contact, and deal with all complaints. Don’t forget to invest in the latest customer service technology to improve response times.
Are you in search of a US-based customer service brand that offers world-class service? We at Turtle Peak can help! Contact us today!